Communication Strategy

If you don't have a communication strategy! Start there! The newsletter strategy should be included in your communication strategy.

Answer the following questions:

• Why? Who? What? When? How?
• Why should newsletter be a part of your communication strategy? Why should you send newsletters at all?
• What is the effect you are aiming for?
• Is your target market well defined?
• When will you send it? When will your subscribers like to recieve it?
• How can you get the effect of your potential subscribers to long for your newsletters in their mailbox? What would they like to read about and how do you get them active (open, clicking etc)
• How are you going to plan to carry out the communication plan? Are you going to write your self or hire a professional for the writing?

If you are going to send newsletters - how much time would you like to spend on your list building, creating and sending newsletters. Time is money!

This is one of the reasons why we created Migur Newsletter to make your life easier and more effective.